MAQSAD ADVISORY
Turning European capabilities into Gulf opportunities.
Market entry, strategic partnerships and deal origination across the GCC.
Maqsad Advisory helps selected European companies and projects develop commercial opportunities across the Gulf.We identify the right markets, counterparties and decision-makers, open the right doors, and support our clients from first engagement through commercial execution.
What We Do
MARKET ENTRY STRATEGY — We determine where a client's value proposition has a credible commercial fit, how the market should be approached, and which route to market offers the strongest probability of execution.
PARTNER & OPPORTUNITY ORIGINATION — We identify and approach relevant local partners, government entities, clients, investors, distributors, operators, and other strategic counterparties.
SENIOR-LEVEL MARKET ACCESS — We help clients navigate the commercial, institutional, and relationship landscape and reach the people who can actually advance a transaction.
COMMERCIAL DEVELOPMENT — We support meetings, positioning, proposals, follow-up, and negotiations, remaining involved beyond the initial introduction.
TRANSACTION & PARTNERSHIP STRUCTURING — Where appropriate, we help structure distribution arrangements, strategic partnerships, joint ventures, investment relationships, and other commercial structures.
LOCALIZATION & INSTITUTIONAL ALIGNMENT — For industrial and technology mandates where localization is part of the opportunity, we support government engagement, financing strategy, local partnerships, and pathways toward in-country service, assembly, or manufacturing.
Who We Work With
We are sector selective, not sector limited.
Maqsad works with established companies, specialist firms and credible projects where there is a compelling reason to pursue opportunities in the Gulf and where our involvement can materially improve the probability of a commercial outcome.Our mandates can range from industrial technologies and sustainability solutions to professional services, architecture and design, consumer brands, investment opportunities and selected cultural projects.The common denominator is not the sector. It is a differentiated proposition, credible execution capability and a clearly identifiable Gulf opportunity.Selected mandates also run in the opposite direction, supporting GCC investors and groups seeking investment, acquisition or strategic opportunities in Europe.
Typical mandates:
European technology company → Local partner / buyer / JV / localization
Architecture or specialist services firm → Local partner / project origination
European consumer brand → Distributor / strategic partner / market launch
Investment or cultural project → Investor / sponsor / promoter / commercial partner
GCC group or investor → European opportunity sourcing
The Team
Dr. Tibor Szatmari
Former Hungarian Ambassador to Yemen, Iraq and Oman. More than 45 years of diplomatic and commercial experience across the Middle East, with long-standing relationships across government institutions and the private sector. Provides senior-level market access, stakeholder navigation and strategic counsel across Maqsad’s regional mandates.
Peter Szatmari
27 years of experience in international business development, investment banking, entrepreneurship and strategic investing. Leads market strategy, opportunity and partner origination, commercial structuring, diligence and execution from first engagement through transaction completion.
Contact Us
Maqsad Advisory - confidential, high-touch mandates only
To start a confidential conversation today, email us at:
Insights
Why Gulf industrial policy increasingly rewards localization, and how European technology companies can move from initial market validation toward local production.
Our operating thesis for industrial market entry and localization in one line:
Prove it in-country (Pilot) → First Sale → JV → Localize
Our Investment Thesis paper explains in more detail why Gulf industrial policy and procurement increasingly reward localization and how to execute the sequence — short, tactical, and zero fluff.
Written for EU/CEE production-ready cleantech and industrial solution providers that need real buyers and credible local partners.
No email optin required. Download and share freely.
How We Work
From opportunity to execution.
Understand → Position → Access → Structure → Execute
We begin by determining whether there is a credible commercial case. If there is, we develop the market approach, identify the relevant counterparties and decision-makers, make targeted introductions, and remain involved as the opportunity develops.We are not a market-research house, and we do not measure success by the number of introductions made. Our role is to help convert market access into commercially actionable relationships.
Where We Work
Our primary focus is the GCC, with particular emphasis on Saudi Arabia and Oman.
We undertake selected mandates in Iraq and across the wider MENA region where our relationships, local partners and execution capabilities provide a credible route to market.